What is your role at Dropworks and what do you do?
I’m the Director of Marketing. Marketing is involved in understanding who could benefit from our technology, what else is on the market that addresses their needs, providing input on how we shape our technology into products, and defining how we inform potential customers about our products, exactly what they offer, and who we are here at Dropworks.
Why did you decide to work at Dropworks?
Dropworks’ technology is truly exciting and has the potential to have a real impact on a range of problems in genetics, from measuring viral load for transplant patients to monitoring response to treatment in cancer patients. I was also just ready for a challenge: I had been at big, public companies for a long time and wanted to experience a small, dynamic start-up. I have not been disappointed!
What do you find to be the best part about working with Dropworks?
Honestly, that would be getting to tell potential customers about the products we are developing, hearing their questions, and seeing how excited they get when they start to see what our technology can offer. We recently attended the Association of Biomolecular Resource Facilities conference in early March and had great conversations with Core Lab directors and scientists.
What is one thing your colleagues would be surprised to know about you?
I’m actually a real plant nerd. I have an Instagram feed that is – seriously -- all plants and write a currently much-neglected blog about gardens.